Marriage on the McKenzie Launches 2026 Campaign

The McKenzie River Chamber of Commerce (MRCC) announced today the launch of the 2026 Marriage on the McKenzie campaign, a comprehensive destination wedding marketing initiative designed to position the McKenzie River corridor as a premier wedding and romantic getaway destination in the Pacific Northwest.

Campaign organizers Audrey Spencer and Gerry Aster have secured additional funding through the Willamette Valley Visitors Association (WVVA) Strategic Investment Fund and the Eugene, Cascades & Coast Advertising Reimbursement Program, increasing MRCC’s tourism promotion budget by over $10,000. MRCC serves as the fiscal sponsor for the Marriage on the McKenzie initiative.

“The McKenzie River offers couples an unparalleled combination of natural beauty, intimate venues, and Pacific Northwest experiences,” said Spencer. “From waterfall ceremonies to riverside receptions, our area provides the perfect backdrop for couples seeking a meaningful, memorable celebration, while talented venue operators and local vendors bring authenticity and community connection that visitors enjoy.”

The 2026 campaign features four key activities designed to attract engaged couples and wedding industry professionals to the region:

Love in Oregon Wedding Show (February 7-8) – Marriage on the McKenzie will occupy center stage at the Lane County Event Center, featuring one of Jayson Hayes’ hand-built wooden drift boats as a stunning centerpiece showcasing the McKenzie River’s authentic outdoor heritage and romantic adventure opportunities.

February Wedding Venue Open House Tour – A showcase event connecting couples with local wedding venues, vendors, and wedding professionals, and taking a tour of McKenzie River wedding locations. The tour offers a free shuttle service and a map for those who opt to self-drive. Full details can be found at https://bit.ly/3MBk6Sh. A second open house tour is slated for November.

Digital Marketing Campaign – Enhanced social media presence, targeted advertising, familiarization trips with industry influencers, and SEO-optimized content highlighting the McKenzie River, waterfalls, lakes, forests, and trails as venues and excursions that make for desirable wedding destinations.

Marriage on the McKenzie Vendor Network – Collaboration with local venues, lodging providers, photographers, caterers, and event professionals to create comprehensive wedding packages and referral networks.

“This funding allows us to significantly expand our reach and showcase what makes the McKenzie River a special destination,” said Aster. “We’re building relationships that will benefit our entire tourism economy for years to come.”

For more information about Marriage on the McKenzie, contact the McKenzie River Chamber of Commerce or Marriage on the McKenzie Facebook and Instagram accounts.