Bike trails featured in major cycling magazine
January 2, 2015
The region’s best mountain biking trails take center stage in Bike Magazine’s annual Bible of Bike Tests issue, which was released today, January 2nd. Bike Magazine staffers recently spent 170 hours riding the epic singletrack trails around the McKenzie River, Oakridge/Westfir, and Central Oregon, shooting hundreds of hours of video of the jaw-dropping scenery and white-knuckle inducing rides. The magazine showcases a 10-page feature story and web videos highlighting the Eugene, Cascades & Coast region as a mountain bike destination.
The first video, released last month, begins with a shot of the calming, turquoise blue waters of Tamolitch Pool, an iconic and visual respite found along the McKenzie River National Recreation Trail.
The exposure will have long-lasting impacts on the region as nearly 80 percent of the magazine’s 211,000 readers and 520,000 unique monthly website visitors say they plan on taking a mountain bike trip in the next year.
"Showcasing our magnificent forested trails to Bike Magazine readers in this editorial format is sure to motivate destination travel to Oakridge/Westfir and the McKenzie River corridor, which feature some of the most beautiful biking and hiking trails in the world," said Travel Lane County CEO, Kari Westlund.
"Riders will want to see these trails for themselves and experience what the Bible of Bike testers are raving about. It is extraordinary exposure for these recreational playgrounds that define the word Cascades in our Eugene, Cascades & Coast marketing of Lane County."
The publicity generated through the Bible of Bike Tests issue will undoubtedly go beyond the trails. The article also highlights Horse Creek Lodge in McKenzie Bridge, Oregon Adventures, an Oakridge-based guide service, the Brewers Union Local 180, and the Oakridge Lodge and Guest House.
Photo by Tyler Roemer, courtesy of Bike Magazine.
McKenzie River Reflections